Builder Overview: Brigade



Builder Overview: Brigade is one of the leading builders of Southern India with the presence spanning across multiple verticals of the real estate industry such as residential, commercial, retail and hospitality etc. Founded in 1986, Brigade is headquartered in Bangalore have strong presence in other South Indian cities as well such as Chennai, Chikamagalur, Hyderabad and Cochin etc. Though Bangalore still comprises of near around two third of the projects Interestingly, Brigade has been credited for introducing numerous latest technologies and innovative industry practice in the [South India Real Estate Property](http:// landscape.

Performance Overview: Since its inception, Brigade as a builder has carved a credible brand proposition for itself, especially in the high end segment. In the financial year 2014, Brigade has a made a total sales of 2.63 million sqft , a 40.6% increase over the year before. Out of the total sales made, over 85% of the sales have been concentrated towards the residential sector.

The builder has myriad awards and accolades in its kitty. Since 2007 to 2011 it has been consecutively ranked among the top 10 builders of India by Construction Weekly. Brigade also has Brigade Enterprise Limited (BEL) under its umbrella that has developed near around 2 million square meter of projects comprising of residential, retail, SEZs and tech parks etc.

As mentioned above, Brigade has been credited for introducing numerous innovative practices in the Southern India’s real estate industry. It has introduced the concept of conclave in the Bangalore’s realty market. It is also known for adhering to the international quality of design standards. In order to adopt best design practice, Brigade has also conducted design competitions in the past to tap into latest design techniques.

Financial Health Overview: The total sales achieved by Brigade in 2013-14 have been INR 9627 million, a 15.3% increase over the previous financial year. The Profit after Tax (PAT) has been INR 1205 million, over a 100% increase compared to the year before. The debt to equity ratio of the organization has been valued at 0.7. The Return of Equity (ROE) and Return on Capital (ROC) has been 9.5% each- substantial increase from the year before, where in it has been 4.9 and 6.3% respectively.

16 Figure 1: Net Sales and PAT in the last 5 years in INR million

The strong financial performance has also been reflected in the increase of the ICRA credit rating of the builder. The credit rating of the group has been increased to A from BBB+.

Present Popular Projects: Brigade is presently involved in multiple projects in Bangalore and numerous other Indian cities. Some of its present properties, which are attracting strong investor interest involves *Brigade Wisteria, Brigade Omega, Brigade Lakefront, Brigade Cosmopolis and Brigade Exotica etc*.

Customer Feedback: Kin Housing is the channel partner of Brigade group and the association has been successful in selling a range of Brigade properties in and around Bangalore city. Based on our interview with various customers, it has been indicated that the builder is associated with a strong brand name. It is known for using latest technology and state of the art design mechanisms. Likewise, it is also credited for using land parcels that can ensure higher Return on Investment (ROI) in the near future. Like other Grade A builders, the brand has been diligent in delivering its project within the stipulated time frame.

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