Introduction
Dhanteras marks the beginning of the five-day festivities of Diwali. Since the festival holds special significance and is considered auspicious, there is definitely going to be a beeline of investment buyers. Dhanteras holds unique connotation, for the business community because of the customary purchases of precious metals. Dhanteras, which is also referred to as Dhantrayodashi or Dhanvantari Triodasi, refers to Dhan, meaning wealth. Here are some reasons why Dhanteras is golden opportunity for real estate investment
Look Beyond Gold
It is believed that any purchases may it be gold or property, will flourish ten folds hence considered lucky. The festival is celebrated on the thirteenth lunar day of Krishna Paksha according to the Hindu calendar. Hence it serves as a “golden” opportunity for real estate investment. A large section of Indians tends to link property acquisition with auspicious dates and hence, activity levels on the property market increase visibly during the festivals. Festivals like Navratra, Diwali, Akshay Tritiya and Gudi Padwa traditionally, have been emotionally connected to the Indians as auspicious days for wealth acquisition. 
On Dhanteras, along with the purchases, the owl form of Goddess Lakshmi is worshiped to provide prosperity and well-being. To mark the auspicious day, houses and business places are decorated and renovated. Colourful rangolis are designed to welcome the goddess of wealth and prosperity.
Gold vs Property
The market value of gold and real estate asset depends on the respective market conditions. For example, one may choose real estate over gold as an investment if you want to put your property on rental basis. This decision may fetch you periodic rentals and capital appreciation over long-term. But be very careful as properties is less liquid as compared to gold. Which implies gold can be converted into cash faster as compared to real estate. Property market received a boost from the cash reserve ratio (CRR) cut by RBI recently.
Developers come up with special festival offers, in this case – diwali offers and discounts as well as freebies this Diwali and it opens up the opportunity for you to buy your dream home that you have been putting off because of exorbitant house prices.
Conclusion
With the introduction of RERA that has boosted investor confidence along with clarity about the policies, this year Dhanteras in real estate sector is likely to witness a positive impact. Couple with that we have the Prime Minister’s vision of ‘Housing for all’, hence Dhanteras for this year and for coming years is set to be more jubilant for affordable housing.
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